C'est Moi

I've written my entire life, and am thankful to the person who suggested I make my living at it. My brain is wired for language and editing. I relentlessly trim, tweak, and laser-focus copy, because I'm a big believer in the power of language to set consumers up for success. Clarity, brevity, and elegance are the aim.

I’m often tapped with improving and enhancing existing creative resources, web content, and UX copy for timeliness, readability, digestibility, and SEO. I work closely with project leads and designers to optimize copy beyond the basic expectations of the brief, and identify opportunities for customer experience improvement everywhere.

When I'm not thinking about writing, I'm on my yoga mat, my skis, a stage, a stand-up paddle board, a mountain trail, or my kitchen linoleum, cooking like a lunatic. She/Her.

Résumé

Creative Lead / Senior Copywriter, Brand & Experience, Performance & Optimization

T-MOBILE

October 2018 - Present

Have managed the creative process and overseen copy strategy for web-based projects, including T-Mobile site, social, and display ads. Uphold and enforce T-Mobile style standards and brand voice. Work with agency partners to guide and edit digital copy and design for alignment. Implement templatized creative solutions and evolve processes. Mentor a junior-level CareerTraX copywriter, and interview and train copywriters at all levels. Write, proof, and edit digital copy, including website, display, email, social media, mobile, and UX. Work with SEO stakeholders to optimize and integrate. Create and edit language and style guides. Concept and name products and programs. Principle digital copywriter on numerous high-profile projects, including the 2023 home page revamp, Scam Shield, and T-Mobile's rebranding of Layer3 TV to TVision.

Freelance Copywriter / Editor

Present

Clients + Projects:

COLOR Creative: Optum: Optum Experience Center

For You, I Do

Senior Content Writer / Content Writer (contract)

STARBUCKS

May 2017 - October 2018

Wrote, proofed, and edited print and digital copy, including seasonal campaigns, in-store assets and promotions, website, merchandise descriptions, packaging, menus, and social. Concepted and named products and programs. Led and managed project copy.

Clients: Starbucks Reserve, Starbucks Reserve Roasteries, Bars, and Stores (U.S., Shanghai, Milan, Tokyo), Princi, Starbucks (U.S., Asia-Pacific), Teavana (U.S./Canada)

Copywriter

TOMMY BAHAMA

October 2013 - May 2017

Wrote, proofed, and edited print, digital and intra-office copy, including in-store assets and promotions, website, emails, blog, social media, PR, merchandise descriptions, packaging, mailers, hang tags, brand marketing books, and executive correspondence (ghostwriting). Concepted and named products. Led project copy.

Copywriting Intern

HYDROGEN ADVERTISING AGENCY

June 2013 - September 2013

Concepted and wrote copy for campaigns pitched to established and prospective clients, including print, outdoor, and television; wrote B2B e-newsletters and agency blog posts.

Clients: MultiCare, Kenworth, Agilent Technologies

Advancement Intern

Seattle Public Theater

August 2011 - May 2013

Managed Twitter feed and created content, including live-event tweeting; proofed, wrote, and edited press releases, programs, procurement documents, and corporate event sponsorship proposals; coordinated promotional offers.

Bookseller, Social Media Writer

THIRD PLACE BOOKS

August 2010 - October 2013

Created content for store's Facebook page and monitored analytics; wrote persuasive Staff Picks book reviews and author event introductions; created in-store signage using InDesign; designed visual merchandising for themed displays.