Includes copy, proof points, and guidelines for announce and launch phases, longer-form and truncated environments, and app.
Full guide available on request.
Multi-sheet Excel workbook for offer language streamlining across varying offer types and parameters. Includes all relevant copy fields.
Sample page available on request.
Highly edited and reorganized primary copy deck for all brand writers. I worked closely with Design, creative leaders, and Legal to remove irrelevant placements, rename confusing components, add missing modules, and reconfigure all elements. Document was edited down from 70 pages with 53 separate module types to 56 pages with 39 separate module types.
Sample pages available on request.
Edited a guide created to shepherd Digital Business Managers through working with the Digital Creative team from the kickoff phase through Ops implementation. Updated steps, terminology, and specified participants in addition to editing for grammar and punctuation.
Sample pages available on request.