Erin Reitz

Content Optimization: T-Mobile Selects

What is 5G Landing Page

A too-vague page was overhauled to be more accessible than esoteric. Similar SEO-dictated headlines work because of the physical separation provided by the edited page nav, and new copy that answers the questions being asked.

Stateside International Talk Landing Page

The benefits of a plan add-on were prioritized by condensing copy and updating design. Eyebrow copy, an additional button CTA, and multiple modal-popping referenced CTAs were included to minimize scroll and create a more easily digestible experience.